Resources - Webinars

COVID-19 Guidelines for Farmers & Markets

During this webinar, we review the guidelines on COVID-19 for farmers, markets, and related ag businesses issued by the Pennsylvania Department of Agriculture. We also outline additional measures that we recommend direct-to-consumer farms and farmers markets implement to limit in-person transactions. You can access the webinar slides, which include links to more information, https://pasafarming.org/resources/covid-19-guidelines-for-farmers-markets/

COVID-19 Resources

Guidelines: Pennsylvania Department of Agriculture Guidelines for farmers markets & on farm markets:  https://www.agriculture.pa.gov/Documents/Farmers%20Markets%20and%20On-Farm%20Markets.pdf Penn State Extension hand washing poster: https://extension.psu.edu/handwashing-poster COVID-19 Farmers Market Poster1 COVID-19 Farmers Market customer COVID-19 Guidelines checkoff for Farmers Markets Bloomfield Market 200320 Vendor Guidelines + Covid-19 Bloomfield Market 200325 Operations + Customer Guidelines Bloomfield Market 200325 Volunteer Guidelines EFM […]

” How to Leverage your POS Data to Increase Sales and Gross Margins”

Let’s dig into your POS data and discover some hidden insights that could help you increase your sales per square foot and grow your gross margins. We’ll look at product popularity (and unpopularity!), and examine how product popularity affects each department’s gross margin and your market’s overall weighted average gross margin. Along the way we’ll […]

Retail Metrics for Farmers and Markets

“Lunch & Learn” Webinar with Darlene Wolnik: To a fault, the retail sector observes and counts everything, using that data to re-form their sales space regularly and in some cases, using the results to redesign their entire business model. Nothing about the design of a retail space should be sacred. https://zoom.us/recording/share/kH6sBXsJrKOpuNvRbb76CShaYR8LOlsQ1pRFMF_Vcjk?startTime=1557935945000

“Data Collection & Analysis For Improving Markets” webinar recording

Allison Czapp from Buy Fresh Buy Local-Greater Lehigh Valley talks about her experience using Rapid Market Assessment (RMA) techniques to collect customer shopping and demographic data at seven farmers markets in Northampton County. Allison will discuss data collection methodology and limitations, as well as tips for getting good response rates, data analysis and ways to […]

“Passion Meets Profits” webinar

Rebecca Frimmer from Kitchen Table Consultants shows us who we can use accounting and bookkeeping to identify where our profits are. https://zoom.us/recording/share/a650gGTaYSZb_L_WmcoAS_MKyHLPEVqJAkxZhH1Nvf-wIumekTziMw?startTime=1552319964000  

Creating a Farmers Market Living Lab

The Historic Lewes Farmers Market in Delaware Asked the “What can we do to increase sales and attendance at our market?” and here is what they found. HLFM-Report-spreads

The Psychographics of Direct To Consumer Sales

Darlene Wolnik focuses on the world of “retail anthropology” and how to understand the demographics and behavior of shoppers. https://zoom.us/recording/share/pjEdX3NT-p_np4bWA92K563JYTphCACTgIT6mZ_UNAGwIumekTziMw Here is the “mystery shopper” tool refereed to in the webinar: MF-Mystery Shop  

KTC Rolling Cash Flow Template

KTC Rolling cash flow template https://Topic: Best Practices for Farm Market Accounting and Cash Flow Start Time : Jan 15, 2019 11:28 Meeting Recording: https://zoom.us/recording/share/VMOHCh9G8VB2iyhAjvHQjqxbH_IXsYAfVKelveE_foGwIumekTziMw  

Anchor Vendors: Who Are They

https://zoom.us/recording/share/DfL2V3mTxvGensNleyqFJfXwOw3B0eufOHIeEBi6hCiwIumekTziMw?startTime=1537977529000

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