Resources - Retail Farm Markets

“Passion Meets Profits” webinar

Rebecca Frimmer from Kitchen Table Consultants shows us who we can use accounting and bookkeeping to identify where our profits are. https://zoom.us/recording/share/a650gGTaYSZb_L_WmcoAS_MKyHLPEVqJAkxZhH1Nvf-wIumekTziMw?startTime=1552319964000  

Mystery Shop Tool

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what the shopper sees and experiences. MF-Mystery Shop

The Psychographics of Direct To Consumer Sales

Darlene Wolnik focuses on the world of “retail anthropology” and how to understand the demographics and behavior of shoppers. https://zoom.us/recording/share/pjEdX3NT-p_np4bWA92K563JYTphCACTgIT6mZ_UNAGwIumekTziMw Here is the “mystery shopper” tool refereed to in the webinar: MF-Mystery Shop  

Best Practices for Farm Market Accounting and Cash Flow

Topic: Best Practices for Farm Market Accounting and Cash Flow Start Time : Jan 15, 2019 11:28 Meeting Recording: https://zoom.us/recording/share/VMOHCh9G8VB2iyhAjvHQjqxbH_IXsYAfVKelveE_foGwIumekTziMw

KTC Rolling Cash Flow Template

KTC Rolling cash flow template https://Topic: Best Practices for Farm Market Accounting and Cash Flow Start Time : Jan 15, 2019 11:28 Meeting Recording: https://zoom.us/recording/share/VMOHCh9G8VB2iyhAjvHQjqxbH_IXsYAfVKelveE_foGwIumekTziMw  

Social Media For Your Farmers Market

Social-Media-for-Your-Farmers-Markets-Feb-2016

“Are You Crazy?!” Visiting Markets in Transition

Each year I host a bus tour of retail farm markets called the “Are You Crazy?! Retail Farm Market Bus Tour. We pick a region and visit markets over a one or two day period at the height of the season (that’s why it’s called “Are You Crazy”). All the folks on the bus own […]

“Market Minute” – “Are You Crazy?!” Retail Farm Market Bus Tour 2018

This month’s “Market Minute” video is more like 7 minutes because it’s the highlights of this year’s “Are You Crazy?!” Retail Farm Market Bus Tour! You’ll get a glimpse of the four markets we visited! Manoff Gardens, Terhune Orchards, Dreyer Farms, and Wightman Orchard. https://vimeo.com/291976913

Point of Sale Provider Information Checklist

POS checklist

Is a Farm Market Right for Me?

Is a Farm Market Right for Me Questionnaire

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