Resources - Farmers Markets

Collecting Characteristics of Farmers Markets

In order to increase the quantity of successful farmers markets, organizers must be able to choose meaningful characteristics that will help them avoid the pitfalls of some of their market predecessors that included unstable vendor bases and overworked staff with too many projects on their plate. If support organizations and professional development consultants are to […]

“Data Collection & Analysis For Improving Markets” webinar recording

Allison Czapp from Buy Fresh Buy Local-Greater Lehigh Valley talks about her experience using Rapid Market Assessment (RMA) techniques to collect customer shopping and demographic data at seven farmers markets in Northampton County. Allison will discuss data collection methodology and limitations, as well as tips for getting good response rates, data analysis and ways to […]

Licenses & License Fees for Transient Retail

There is a growing concern regarding boroughs and towns wanting to charge mercantile or transient retail fees to farmers market vendors. There are exceptions and farmers and some producers fall under the exemptions. Title 8 – PA General Assembly

Strengthening Pittsburg’s Farmers Market

https://farmersmarketcoalition.org/wp-content/uploads/gravity_forms/1-66fc51da018bd946fb1dfb74f4bea1e7/2019/03/Pittsburgh_FarmersMarkets_Jan2019FINAL.pdf

“Market Minute” Video – Bethlehem Farmers Market

This mid-week farmers market has just completed its 12th season. https://vimeo.com/320316689

Creating a Farmers Market Living Lab

The Historic Lewes Farmers Market in Delaware Asked the “What can we do to increase sales and attendance at our market?” and here is what they found. HLFM-Report-spreads

Mystery Shop Tool

Mystery shops are common practice in large retail companies; some corporations have a mystery shop done each month at each location. It is a very useful tool to learn what the shopper sees and experiences. MF-Mystery Shop

The Psychographics of Direct To Consumer Sales

Darlene Wolnik focuses on the world of “retail anthropology” and how to understand the demographics and behavior of shoppers. https://zoom.us/recording/share/pjEdX3NT-p_np4bWA92K563JYTphCACTgIT6mZ_UNAGwIumekTziMw Here is the “mystery shopper” tool refereed to in the webinar: MF-Mystery Shop  

Social Media For Your Farmers Market

Social-Media-for-Your-Farmers-Markets-Feb-2016

“Are You Crazy?!” Visiting Markets in Transition

Each year I host a bus tour of retail farm markets called the “Are You Crazy?! Retail Farm Market Bus Tour. We pick a region and visit markets over a one or two day period at the height of the season (that’s why it’s called “Are You Crazy”). All the folks on the bus own […]

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