October 9, 2018

Market Data is More Than a Four Letter Word

It doesn’t matter if you manage a farmers market, on-farm market or a large public market, the question remains the same. “What does the public want? Why do they shop at my market? Why don’t they shop at my market? Do I have the right product mix?” Coming up with the answers without any real information is taking a shot in the dark.

Data is a Four Letter Word

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