Loading Events
Find Events

Events

March 11 @ 12:00 pm - 1:00 pm

Passion Meets Profits

"Passion Meets Profit" walks through how to use bookkeeping and reports as a tool to understand how you make a profit. Rebecca has been a business owner and a marketing and management professional. She specializes in working with established start-ups in their first or second growth phase, but also enjoys working with nonprofits and more mature businesses.

March 18 @ 9:00 am - April 1 @ 12:00 pm

|Recurring Event (See all)

An event every 3 weeks that begins at 9:00am on Monday, repeating until April 1, 2019

Strategies for Successful Selling

Strategies for Successful Selling will strengthen a farm or food business' skills in selling beyond a farmstand. Soergel's Orchard 2573 Brandt School Rd. Wexford, Pennsylvania 15090

April 17 @ 12:00 pm - 1:00 pm

“Lunch & Learn” webinar – Data Collection & Analysis For Improving Markets

Allison Czapp from Buy Fresh Buy Local-Greater Lehigh Valley will talk about her experience using Rapid Market Assessment (RMA) techniques to collect customer shopping and demographic data at seven farmers markets in Northampton County. Allison will discuss data collection methodology and limitations, as well as tips for getting good response rates, data analysis and ways to use the data to build market capacity. She will also talk about data trends over the last two seasons and what they might mean…

May 15 @ 12:00 pm - 1:00 pm

“Lunch & Learn” webinar – Retail Metrics for Farmers and Markets

To a fault, the retail sector observes and counts everything, using that data to re-form their sales space regularly and in some cases, using the results to redesign their entire business model. Nothing about the design of a retail space should be sacred. Employing some of that same attitude can be helpful for market operators too; after all, direct producer sales is the key indicator for all farmers markets. This Lunch and Learn will discuss a few of the most…

May 22 @ 5:00 pm - 8:00 pm

Next Level Sales: Improving Online Presence for Farmers

A working session for farmers in western Pennsylvania to improve website and social media presence.

June 25 @ 12:00 pm - 1:00 pm

“Lunch & Learn” Webinar – How to Leverage your POS Data to Increase Sales and Gross Margins

Let's dig into your POS data and discover some hidden insights that could help you increase your sales per square foot and grow your gross margins. We'll look at product popularity (and unpopularity!), and examine how product popularity affects each department's gross margin and your market's overall weighted average gross margin. Along the way we'll pose questions to consider to help you make better, data-driven decisions about product mix, merchandising, and pricing. The webinar is free but you must register.…

July 10 @ 9:00 am - 3:00 pm

Food for Profit: Starting your Food Business

The Food for Profit workshop takes you step by step through the information necessary to start and run a small food product business.

July 17 @ 6:30 pm - 8:30 pm

Building an Effective Display: Twilight Workshop at Gould’s Produce

The Gould family will give a tour of their facility, a history of their business and explain what makes them successful.  

July 19 @ 8:00 am - 12:00 pm

Emerging Leaders in Agriculture

The leadership professional development workshop for emerging leaders in agriculture will be focusing on conflict management, trust-based communication, and mindfulness.  

September 24 @ 8:00 am - September 25 @ 7:30 pm

Are You Crazy: Retail Farm Market Bus Tour

This tour is for retail farm market professionals and is held at the height of the season to enable participants to learn from their regional farm market peers during their best and most robust season. This year we visit markets in Virginia September 24 & 25. We have something for everyone -- seasonal, year-round, produce, food, tourism, value-added, pick-your-own, entertainment, and educational farm direct-to-consumer marketing at its finest! Not to mention the “classroom-on-wheels” as we travel between markets with opportunities…

Our Business Partners

Want to learn more about partnership opportunities?

Sign Up For Our Newsletter