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September 26, 2018 @ 12:00 pm - 12:45 pm

“Lunch & Learn” Webinar: “Anchor Vendors: Who Are They?”

Who are the anchor vendors at your market and what’s their role in driving traffic to your market.

November 14, 2018 @ 12:00 pm - 1:00 pm

“Lunch & Learn” webinar – “Transparency and Trust: The Bedrock of Direct To Consumer Channels”

When: Nov 14, 2018 12:00 PM Eastern Time (US and Canada) Topic: Transparency and Trust: The Bedrock of Direct To Consumer Channels Register in advance for this webinar: https://zoom.us/webinar/register/WN_wFM2obzHSCqIqSYZ8_V3dg After registering, you will receive a confirmation email containing information about joining the webinar.

January 15 @ 12:00 pm - 1:00 pm

“Lunch & Learn” webinar – Best Practices for Farm Market Accounting and Cash Flow

Elaine Lemmon, an experienced farmer and Certified QuickBooks ProAdvisor, will walk us through: an appropriate Chart of Accounts for proper sales and expense record keeping; review of Cost of Goods Sold; reporting on sales per market; and segregation of resale products. Additionally, we'll discuss cash flow management with regard to market income to predict pain points and avoid overdraft. The webinar is free but you must register. Click on the link to register.

January 23 @ 12:00 pm - 1:00 pm

“Lunch & Learn” webinar – The Psychographics of Direct To Consumer Sales

Darlene Wolnik will focus on the world of "retail anthropology" and how to understand the demographics and behavior of shoppers. The webinar is free but you need to register. Click on the link to register.

January 29 - January 31

Mid-Atlantic Fruit & Vegetable Convention

The Mid-Atlantic Fruit and Vegetable Convention has become the premier grower meeting in the Northeast combining three days of six or more concurrent educational sessions with a large industry trade show and numerous networking opportunities - all designed to enable fruit, vegetable and berry growers as well as direct marketers to stay on the cutting edge of their industries. About 2,200 persons from throughout the mid-Atlantic region and beyond gather each year at the Hershey Lodge for the Convention.  Registration is open to all interested commercial fruit, vegetable…

February 6 - February 9

PASA Conference & Farmers Market Managers Conference

For a whole host of reasons, we’re trying something different for the Farmers Market Managers Conference in 2019. We are partnering with PASA (Pennsylvania Association for Sustainable Agriculture) and incorporating the farmers market manager program into the PASA Conference which will be in Lancaster February 6 – 9. Workshops for the market manager program will be on Thursday, Feb. 7 and Friday Feb. 8. Partnering with PASA will allow PA Farm Markets to offer more workshops that will “help you…

February 21 @ 10:00 am - 12:00 pm

Market Manager Peer Learning Workshop

Join us as we discuss strategies and best practices with fellow market managers in western Pennsylvania. This event is for market managers seeking to connect with other market managers on how to best operate their farmers market.

March 11 @ 12:00 pm - 1:00 pm

Passion Meets Profits

"Passion Meets Profit" walks through how to use bookkeeping and reports as a tool to understand how you make a profit. Rebecca has been a business owner and a marketing and management professional. She specializes in working with established start-ups in their first or second growth phase, but also enjoys working with nonprofits and more mature businesses.

March 18 @ 9:00 am - April 1 @ 12:00 pm

|Recurring Event (See all)

An event every 3 weeks that begins at 9:00am on Monday, repeating until April 1, 2019

Strategies for Successful Selling

Strategies for Successful Selling will strengthen a farm or food business' skills in selling beyond a farmstand. Soergel's Orchard 2573 Brandt School Rd. Wexford, Pennsylvania 15090

April 17 @ 12:00 pm - 1:00 pm

“Lunch & Learn” webinar – Data Collection & Analysis For Improving Markets

Allison Czapp from Buy Fresh Buy Local-Greater Lehigh Valley will talk about her experience using Rapid Market Assessment (RMA) techniques to collect customer shopping and demographic data at seven farmers markets in Northampton County. Allison will discuss data collection methodology and limitations, as well as tips for getting good response rates, data analysis and ways to use the data to build market capacity. She will also talk about data trends over the last two seasons and what they might mean…

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