May 15, 2019
“Lunch & Learn” webinar – Retail Metrics for Farmers and Markets
To a fault, the retail sector observes and counts everything, using that data to re-form their sales space regularly and in some cases, using the results to redesign their entire business model. Nothing about the design of a retail space should be sacred.
Employing some of that same attitude can be helpful for market operators too; after all, direct producer sales is the key indicator for all farmers markets. This Lunch and Learn will discuss a few of the most adaptable metrics used by retail with a discussion of how markets can collect that data and help their vendors do the same.