The Psychographics of Direct To Consumer Sales

Darlene Wolnik focuses on the world of "retail anthropology" and how to understand the demographics and behavior of shoppers.

https://zoom.us/recording/share/pjEdX3NT-p_np4bWA92K563JYTphCACTgIT6mZ_UNAGwIumekTziMw

Here is the "mystery shopper" tool refereed to in the webinar:

MF-Mystery Shop

 

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