The Psychographics of Direct To Consumer Sales
Darlene Wolnik focuses on the world of "retail anthropology" and how to understand the demographics and behavior of shoppers.
https://zoom.us/recording/share/pjEdX3NT-p_np4bWA92K563JYTphCACTgIT6mZ_UNAGwIumekTziMw
Here is the "mystery shopper" tool refereed to in the webinar:
MF-Mystery Shop