Resources - Risk Management

“Are You Crazy?!” Visiting Markets in Transition

Each year I host a bus tour of retail farm markets called the “Are You Crazy?! Retail Farm Market Bus Tour. We pick a region and visit markets over a one or two day period at the height of the season (that’s why it’s called “Are You Crazy”). All the folks on the bus own […]

Is a Farm Market Right for Me?

Is a Farm Market Right for Me Questionnaire

New Farm Market Budget Template

New Farm Market Budget Template (1) Is a Farm Market Right for Me Questionnaire

Tips for Selling at: Roadside Stands

Click here to download roadsidetipsheet

Road Side Stand Marketing of Fruits and Vegetables

Producers are looking for alternative ways to market their produce to increase farm income. Marketing directly to consumers through a roadside stand provides the opportunity to increase farm income and offers consumers access to fresher, higher quality foods. Freshness is important in consumers purchasing decisions. One possible explanation for the freshness issue is that today, […]

A General Guide to Pricing for Direct Farm Marketers and Value-Added Agricultural Entrepreneurs

Establishing product prices is a challenge for most direct farm marketers and value-added agricultural entrepreneurs. Producers often base prices on a single factor or resort to the equivalent of picking a price out of a hat. Yet pricing is an important decision that directly impacts the potential of the business to meet goals and ultimately […]

Farmers Market Legal Toolkit

The Farmers Market Legal Toolkit includes legal resources, best practice recommendations, and case studies for market leaders on selecting and enhancing business structures, accepting SNAP benefits, and managing common risks.

Whole Farm Revenue Protection (WFRP)

WFRP is a new crop insurance policy called for in the 2014 Farm Bill and developed by the USDA, Risk Management Agency. This newly available crop insurance product is not intended for a single specific crop, but for all the crops, livestock, and products that are grown, raised, or produced on your farms. This product […]

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