Resources - Retail Farm Markets

Social Media For Your Farmers Market


“Are You Crazy?!” Visiting Markets in Transition

Each year I host a bus tour of retail farm markets called the “Are You Crazy?! Retail Farm Market Bus Tour. We pick a region and visit markets over a one or two day period at the height of the season (that’s why it’s called “Are You Crazy”). All the folks on the bus own […]

“Market Minute” – “Are You Crazy?!” Retail Farm Market Bus Tour 2018

This month’s “Market Minute” video is more like 7 minutes because it’s the highlights of this year’s “Are You Crazy?!” Retail Farm Market Bus Tour! You’ll get a glimpse of the four markets we visited! Manoff Gardens, Terhune Orchards, Dreyer Farms, and Wightman Orchard.

Point of Sale Provider Information Checklist

POS checklist

Is a Farm Market Right for Me?

Is a Farm Market Right for Me Questionnaire

New Farm Market Budget Template

New Farm Market Budget Template (1) Is a Farm Market Right for Me Questionnaire

Tips for Selling at: Roadside Stands

Click here to download roadsidetipsheet

Road Side Stand Marketing of Fruits and Vegetables

Producers are looking for alternative ways to market their produce to increase farm income. Marketing directly to consumers through a roadside stand provides the opportunity to increase farm income and offers consumers access to fresher, higher quality foods. Freshness is important in consumers purchasing decisions. One possible explanation for the freshness issue is that today, […]

A General Guide to Pricing for Direct Farm Marketers and Value-Added Agricultural Entrepreneurs

Establishing product prices is a challenge for most direct farm marketers and value-added agricultural entrepreneurs. Producers often base prices on a single factor or resort to the equivalent of picking a price out of a hat. Yet pricing is an important decision that directly impacts the potential of the business to meet goals and ultimately […]

Pick Your Own : Roadside

Both farm stands and pick-you-own operations are a great way to connect with customers and make your products available to your community. As more and more people find the value of local, high quality products, demand will continue to grow! Click here to download the PDF.

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